Nov 032015
 
Fires of Autumn in the Veneto

It was this time of year in 2000 when Italian photographer Paolo Destefanis set out with my manuscript in hand to shoot images for Veneto: Authentic Recipes From Venice and the Italian Northeast, a title I wrote for Chronicle Books. I had gone with him earlier in the year to capture the magic of the Venice and its waterways in springtime and to explore locations in some of the mainland provinces. But I missed the second trip the following fall, and had to satisfy myself with being there vicariously through the vivid photographs he took. While I love the fieldwork, research, and recipe testing that is […more…]

Jul 212015
 
A Bold Italian Move: Made in Italy, The First-Ever Campaign to Promote and Protect Italian Artisanship Abroad

I’ve been on my soapbox for years about the fakery of too many products being passed off as Italian when, in fact, they are not. Wisconsin “Parmesan” isn’t parmigiano-reggiano, the true Parma cheese crafted with 800 years of knowhow and tradition behind it. Canned tomatoes are brazenly branded “San Marzano” when they have never been kissed by the Italian sun. It’s the age-old problem of profiteers making off with Italy’s good name — and benefiting from its cachet. No more. Italy has a plan. It’s called the “Made in Italy” campaign and it aims to educate, promote, and protect the genius and high quality of Italian artisanal products abroad. Carlo Calenda, Italy’s […more…]