Once, Italian merchants were on their own looking for markets to sell their goods. Today, the Italian Trade Commission facilitates commerce between Italian businesses and the U.S., among other countries, sending buyers, and journalists like myself throughout its twenty regions to explore products for export to an American public that is dazzled by the stroke of that fine Italian hand. My mission on a recent trip to the Mostra Internazionale dell’Artigianato (78th International Handicrafts Trade Fair) in Florence, sponsored by the I.T.C., was to ply the stalls of Italian food and wine producers coming from all over Italy for exceptional […more…]
May 152014